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The web eases small business daily business
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The Bureaux et Commerces magazine incites SME to use the Internet on a regular basis and puts forwards benefits they can get. |
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Internet eases retailerss daily business enabling them to monitor technological or competition development, to grab new ideas in order to increase their activity or to enrich their clients database. The article insists on the possibilty to increase customer loyalty thanks to the "proximity web". A retailer can choose to launch its own web site or to join a community web site - at a city level for instance - which makes it easier to reach web surfers looking for local information.
Source : Bureaux et Commerces, September 2002 |
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