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Study on buyers' attitude online
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The Co-Spirit Research Institute released a survey on online buyers' attitude and confirms Novadeck long time's belief : web sites are used as tools to prepare the purchase. |
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Co-Sprit Research underlines 2 phenomena :The first one is a substitution attitude where online services offer additional advantages such as bargains, purchasing facilities or larger offer.The second observation is a complementary relation between the online and physical points of sale. The web site gives the opportunity to discover new products more easily, to get rid of "purchase chore" and to dedicate visits to the store to "entertainment purchase". Moreover, the web site intensifies purchase incentives. |
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